Knowledge about the technology of AI

Creativity is the engine, technology the gear, knowledge and focus the fuel.

Liesbeth Wijlaars

The power of a dream

The dream is to create a world where creativity flourishes, work becomes more fun and meaningful, and work pressure is significantly reduced through the power of AI. By responsibly deploying Artificial Intelligence as a means, not as an end.

In my work, I combine strategic thinking with technical AI knowledge and business insights to help organizations move forward. With a creative eye, I create space for transformation and growth, not only seeing the possibilities of today, but also the opportunities of tomorrow. Change only becomes truly effective when it is widely supported within a team, which is why I involve everyone in the right and inspiring way. I guide teams through transitions, with an eye for their dynamics and individual talents, so that everyone can grow along. It starts with a clear vision from the top, followed by devising strategies that strengthen both technology and human collaboration.

In addition to technology and work, implementing AI in the organization also involves many important issues such as ethics, privacy, and employee resistance. I am developing a scope that ensures responsible use of AI, for the organization, for employees and society.

With a 20-year track record in marketing, branding and building dynamic teams, I proudly fulfill the role of AI transition expert at Lagom. My experience includes transforming digitalization and navigating complex markets, and building and strengthening teams that contribute to a growing organization. I have been trained at the AI Academy of Brightlands Venlo and Heerlen.

Thanks to my knowledge, experience and skills, I bring technology and business together in a way that is understood. Within Lagom, I guide organizations through an AI transformation, towards strong teams and targeted strategies. After the first introduction and initial strategy development, I can remain involved as an independent partner in guiding AI development, other digitalization and automation, data science, and team coaching on specific components within AI. I activate by inspiring and share knowledge to make an impact.

I don't work from tools and tips & tricks about AI. Do I use them to let organizations estimate the impact? Absolutely! But it is much more important that people understand the basic technology well and link it to an actual improvement of a process.

STORIES

The power of words

In almost every newspaper and magazine AI has been written about by now. Once you have clicked on a message about AI on your social media, the algorithm has got you there too ;-) and you keep getting information about AI.

It is important to absorb the knowledge about AI in the purest possible form. This often means going out and looking for it yourself, not just absorbing what the world offers you. I take on the responsibility to speak to as many organizations and people as possible about the opportunities and risks of AI. I do this with many examples, inspiring stories and an honest look at the future.

From not knowing what it actually is, from not being able to see the forest for the trees, to having a clear and concise knowledge of Artificial Intelligence so that we can apply it ourselves in the right way.